Oxfam needed a strong brand platform that addressed the collective apathy felt by the general public around some of the biggest issues facing the world. We created an integrated campaign that asked people to Unaccept the inequality they saw around them. From the lionising of billionaires to the treatment of indigenous Australians.
Built by Bullfrog
Changing inequality starts when you unaccept it
Unaccept the status quo
The integrated campaign was created to radiate out from the many divisions of the famed not-for-profit. It has served as both an internal call to arms and a piece of language which has been adopted by everyday Australian’s at rally’s across the nation.
Results
+700k
unique engagements highest in brands history