To compete with the bigger and better-funded competition, Ecosa had to stand out. The new brand platform launched with a musical ode to a ‘Life Well Slept.’ Owning the day after a great night’s sleep created a new positioning bursting with right-side-of-the-bed energy. Then, with search being the pivotal point in online retail, we found smarter ways to turn up in people’s morning scroll. Delivering the dream of a great night’s sleep to more customers than ever before.
Built by Bullfrog
Making a song and dance about a life well slept
In your preroll before you even roll out of bed
Since the campaign’s launch campaign, Ecosa has brought the sunshine to our audience’s morning commute and nightly second-screening. Delivering an increase of traffic share of 5 percentage points. All in just 10 months.