POLITIX

The game starts well before the goals and glory, it begins during the players pre-game ritual. Whether that’s listening to a favourite playlist, or entering the stadium in an outfit that silences the critics, it’s a transformative experience in preparation for victory. So when Politix asked us to help launch the new partnership with Melbourne City Football Club, we knew the campaign had to champion the role fashion plays in this electrifying moment. The campaign is anchored by a :60 film that takes viewers through the tunnel and into the locker room where the game’s biggest names, from Jamie Maclaren, Adrian Luna, and Scott Jamieson to Patrick Kisnorbo prepare to perform with style and confidence.

Championing a partnership built on performance, we’re proud to have been involved in Melbourne City FC’s premiership season, helping them look good along the way.