KEEP IT CLEANER

At-home workouts have never had more relevance than in a year that confined many to their very own. Keep It Cleaner have always empowered their community to look after their mental and physical health, so at such a pivotal time, we joined forces to launch their new app with a mobile-first approach that introduced new trainers to the family and new programs to inspire their global audience to find their own wellbeing. To celebrate this diverse community, we built a space they could call home – the KIC house, and refreshed the brand and market presence along the way.