There is more competition on race day than you think. The horses, the fashion, the marquees, and brands. So in 2019, Bumble set out to take on some of the larger brands that generate all the buzz by winning the content cup that year. By creating Bumble’s Instant Upload Marquee. A marquee where high fashion was turned fast. Each portrait taken was instantly provided to the talent, to spec, ready to be posted on all their social feeds. Bumble owned the race calendar that year by making sure that they were the first to show off the fashion and of course it all took place with our bumble branding as a backdrop.