AIA

SMALL MATTERS

With the rise of fitness fads and get-skinny-quick gimmicks, many of us take drastic measures towards our health and wellbeing, without understanding the value of small, sustained steps. Fact is, small steps have a compounding effect – their combined power is far greater. And no body knows that better than Dame Valerie Adams, world champion in a sport where success is measured in centimetres. Our hero film follows Val’s life story, the energy growing as small moments snowball, setting her on the course to greatness.

COLLABORATORS

Charlotte Evans
Tammy Williams
Alexander Gandar
Christopher Axiaq
Matic Prusnik
Paul Le Coutuer
Squeak E Clean Studios
Mike Newport

AIA
SMALL MATTERS
AIA
SMALL MATTERS
STRATEGY
FILM
CAMPAIGN
DIGITAL
SOCIAL
PRODUCTION

OUTCOMES

This campaign has just launched and results will be updated soon.