AIA

With the rise of fitness fads and get-skinny-quick gimmicks, many of us take drastic measures towards our health and wellbeing, without understanding the value of small, sustained steps. Fact is, small steps have a compounding effect – their combined power is far greater. And no body knows that better than Dame Valerie Adams, world champion in a sport where success is measured in centimetres. Our hero film follows Val’s life story, the energy growing as small moments snowball, setting her on the course to greatness.

This campaign has just launched and results will be updated soon.