It isn't luck. it's attention to detail.
AIA knows the power of small healthy choices. They even reward customers for making them. So when AIA asked us to launch their brand using some of sports biggest names, we knew we needed to tell a new much smaller story. One that swapped the cliché career highlights for life’s small little healthy moments. And at the same time let us introduce AIA’s new brand platform ‘Small Steps to a Healthier You’.
AIA SMALL STEPS AIA SMALL STEPS
STRATEGY FILM PHOTOGRAPHY DIGITAL AMBASSADOR PRODUCTION
SHANE CRAWFORD JESS QUINN SHANE CRAWFORD JESS QUINN
DAME VALERIE ADAMS IAN JONES DAME VALERIE ADAMS IAN JONES