AIA

SMALL STEPS

AIA knows the power of small healthy choices. They even reward customers for making them. So when AIA asked us to launch their brand using some of sports biggest names, we knew we needed to tell a new much smaller story. One that swapped the cliché career highlights for life’s small little healthy moments. And at the same time let us introduce AIA’s new brand platform ‘Small Steps to a Healthier You’.

COLLABORATORS

Dalton Graham
Chris King
Jordan Drummond
Jared Daperis
Ben Morgan
Max Walter
Lucas Brown
Ted Deacey
Matic Prusnik
Jonny Higgins
Ben Jones

AIA
SMALL STEPS
AIA
SMALL STEPS
STRATEGY
FILM
PHOTOGRAPHY
DIGITAL
AMBASSADOR
PRODUCTION
SHANE CRAWFORD
JESS QUINN
SHANE CRAWFORD
JESS QUINN
DAME VALERIE ADAMS
IAN JONES
DAME VALERIE ADAMS
IAN JONES