AIA knows the power of small healthy choices. They even reward customers for making them. So when AIA asked us to launch their brand via a big film, using a big name athlete, we knew we needed to tell a new much smaller narrative. One that swapped the cliché career highlights for life’s small little healthy moments. And at the same time let us introduce AIA’s new brand platform ‘Small Steps to a Healthier You’. After launching with Dame Valerie Adams our small step stories continued through retired All Black Ian Jones and influencer Jess Quinn.